While eating fast food is something all of us (okay, maybe more like most of us) do from time to time when we just don't have the energy to get home from work and cook a meal,
Mostly, we just drive through, grab our favorite burger or burrito, eat it on the way home and get on with our latest Netflix binge. Right?
But every once in a while, a fast food company manages to debut something new that's so epic it seems less like a quick meal option and more like an event you'd be crazy to miss out on.
While it's not always easy for fast food brands to execute this strategy, pulling it off gains a customer's respect. Just look at Taco Bell's fervent social media fan club.
McDonald's has announced a brand new version of a popular burger sold at its locations in Japan, and it's possibly the most legendary one yet.
This new sandwich, which is a part of the Samurai Mac line that is regularly available in single and double varieties, will only be available for two weeks starting on April 5 at locations.
It'll cost you 640 yen ($5.21 U.S.) for the sandwich alone, or 940 yen ($7.65 U.S.) if you want to add in a side and a drink. Although considering the size of the burger itself,
If you'd rather stick with the single or double burger, those are available at any time of the day and are not a part of the limited promotion.
While McDonald's already has some pretty over-the-top promotions floating around for the Samurai Burger line, such as a mild-mannered office worker driven by his hunger
It stars award-winning television and film actor Masato Sakai and is, well, pretty intense to say the least. But does it make the Triple Samurai Burger's debut seem like a big event? You bet.
Speaking of events, McDonald's is also hosting a promotion via its Twitter account to give away 100 gift cards worth $10 each (for the purchase of future Samurai burgers, naturally).