Wendy's Makes Two Big Menu Changes

Wendy's founder Dave Thomas built his chain's business around the idea of doing what McDonald's and Burger King did but doing it better. 

That's why the company pledged to always use fresh, never frozen, beef.Now, at the time of year when every fast-food chain adds a fish sandwich (or promoted the one it already has)

Wendy's has brought back its fish sandwich. The chain, however, has done it in its traditional fashion, trying to execute better than Burger King and McDonald's.

The company explained its latest move on its Square Deal Blog:"We know interest in Wendy's fish sandwich spikes about this time every year, with fans frequently reaching out to us to ask,

When will Wendy's fish sandwich be available in 2022?" Well, get ready because on Monday, Feb. 28, Wendy's Crispy Panko Fish Sandwich will be on menus, following its well-received debut last year,"

That sounds like a small move, but it's actually a bold play when you consider that McDonald's still offers only its Filet O'Fish, a non-descript sandwich that dates back to 1965.

Wendy's this year is using Alaskan pollock in its fish sandwich, after previously using cod. There's a reason for that, according to the company:

The wild Alaskan pollock fillet provides a similar flavor experience and comes from the world's largest certified sustainable fishery.

Populations of wild Alaskan pollock in the Bering Sea, Aleutian Islands, and Gulf of Alaska are estimated by independent third parties using scientific research surveys. 

Each year only about 15% of the population is caught, leaving an abundant population to thrive for future generations."